HW / 01
01 / PREMISE
EVERY COMPANY IS IN THE BUSINESS OF TRUST.
FEW APPROACH EXPERIENCE THAT WAY.
Trust is hard to earn. Valuable once built. Easy to damage. And never permanently secured.

Some of the most direct opportunities to earn and reinforce it happen through experience.

Companies invest heavily in those moments - yet the level of strategic oversight rarely matches the investment.

Human/Works is an experience advisory helping organizations think more strategically about events and experiences where they engage directly with the people who matter to them.

We bring senior strategy, ownership and structure to experience across the organization.

HW / 02
02 / THE PROBLEM
MONTHS - SOMETIMES YEARS - COMPRESSED INTO HOURS.
Years of work. Millions invested. A disproportionate amount riding on a remarkably small amount of time.
Yet the closer the moment gets, the more voices enter the room. Priorities multiply. Everyone has something to add.
Without a clear strategic point of view, the experience becomes an accumulation of priorities rather than an expression of what matters most.
Clarity is what gets lost.
The message isn't what you intended.
It's what people understood.
HW / 03
03 / THE WORK
TWO WAYS INTO THE WORK.
BUILT TO STAND ALONE.
DESIGNED TO WORK TOGETHER.
Experience Audit + Blueprint
A strategic assessment of how experience is working across the organization - what matters, what’s missing and where the greatest opportunities lie. The result is a clear blueprint for what the organization should be doing, why and where to focus next.
Diagnoses + recommends.
Fractional Head of Experiences
Senior experience leadership at the organizational level - setting strategic direction, aligning stakeholders, pressure-testing decisions and keeping the work focused on what each experience needs to accomplish, without adding a full-time executive.
Leads + advises.
HW / VC
VC PORTFOLIO EXPERIENCE ADVISORY
SENIOR EXPERIENCE STRATEGY ACROSS THE PORTFOLIO.
A Human/Works portfolio engagement gives founders and leadership teams access to senior experience expertise - defining what they should be doing, reviewing plans, pressure-testing major moments and putting the right structure in place as they grow.
HW / 04
04 / HUMAN/WORKS
Built from both sides of the work.
Brand side
WE'VE SAT INSIDE THE ORGANIZATION - RESPONSIBLE FOR THE OBJECTIVE, THE BUDGET, THE STAKEHOLDERS AND WHAT THE EXPERIENCE ULTIMATELY NEEDED TO ACCOMPLISH.
Agency side
WE'VE ALSO BEEN RESPONSIBLE FOR MAKING IT REAL; TRANSLATING THAT AMBITION ACROSS TEAMS, PARTNERS, MARKETS AND THE PEOPLE IN THE ROOM.
Human/Works exists to bring senior thinking, structure and accountability to the space between the two.
25+ YEARS / 60+ MARKETS / BRAND + AGENCY SIDE / SENIOR-LED / SELECT ENGAGEMENTS
HW / 05
05 / CONTACT
LET'S TALK.
Tell us what you're working on.
Based / Amsterdam + Los Angeles
Working / Globally